Artist and Brand Story - Woodytales by Sumita



I love art. I am an artist myself. I believe anything and everything related with art is magical. And, I also want to believe that every creative person can transform their talent into a lucrative business. The purpose of this new series on 'Artist and Brand Story' on my blog is to spread the love for handmade creatives, talk to artists, learn about their brand stories and inspire others to do something on the same lines. I love repurposing waste/old stuff and making green gifts, so be ready to hear more on those lines from other artists as well. Here, I begin this series by interviewing Sumita from WoodyTales. I have always admired her work and this was a great way to know more about her brand story.





1. Tell us about yourself, your background and your brand? When did you start? Did you have any theme behind it?


Hello! I am Sumita, an artist at Woodytales. I love upcycling and painting furniture and also creating home décor pieces like nameplates, wood signs, photohangers, kitchen utility etc. After working in corporate for almost 9 years, I took an extended maternity break and during this time I ventured into Woodytales.


Raising a child meant that I was at home most of the time, I would keep thinking ways to bring the things lying idle in my house into some utility or create something which can be a décor piece as well and can also help me organise my house. But I always felt that my ideas are too much to put into practical use, I started spending a lot of time on pinterest and youtube and it would give me satisfaction that there are creative weirdos like me who share similar interests.

Finally, one day I felt brave and ventured into the store room to discover a leftover wood piece from some furniture. I created a nameplate out of it and it was totally out of box idea. I felt crazy about it but felt proud that I did something which I have been thinking for a long. It wasn’t easy to work with paints and so much material with my toddler who is in a “discovering his environment stage” but since I wanted to do it so I did it.


Out of excitement, I shared the image on my facebook and I was surprised with the love that I received on that picture. My friends actually wanted me to create something similar for them. I couldn’t believe what was happening, I literally had no intensions or did I thought that I will be making something that people will be willing to pay for. And then I did a few pieces and actually started enjoying the whole process. I am a creative person but was never into hardcore art or something, when I paint, I don’t know how I do it or from where do the ideas come, I feel that I have always known this and I feel I am taking some therapy to get rid of the lifestyle stress.








2. What does repurposing mean to you? What is your take on the 'Go Green' concept?


I always like to work on a budget when it comes to home décor. I started targeting my brown – boring, old furniture and started planning to upcycle them. In Europe and parts of America, upcycling is highly appreciated. My whole house became my canvas. I was now continuously researching and finding ways to upcycle and restore things to give them a fresh new look. I did spend a lot of time exploring and experimenting with a variety of eco-friendly paints, processes to work on wood, researching local vendors, online resources, then testing the durability and usability of things that I created. After the tremendous love and appreciation that I received from friends, I finally decided to start selling commercially under the name of Woodytales.